Abstract
Introduction
DLT
Ecosystem
Case Study
Platforms
Tulu Chain
Tulu Coin (TLC)
Next level
Readiness & Launch
Market Entry
ConclusionMarket Entry Strategy
Learn how Tulupay ecosystem filled the gap.
Geographic Focus: High-Opportunity Corridors
Initial Markets: Rwanda, Nigeria, Kenya, Ghana (strong fintech adoption).
Expansion: South Africa, Egypt, Francophone Africa (post-PoC success).
Key Tactics
1. Partnerships & Ecosystem Integration
- Mobile Money Operators: Integrate with M-Pesa, MTN MoMo, Airtel Money.
- Banks & Fintechs: Collaborate with neobanks (Kuda, TymeBank) for liquidity.
- Governments: Advocate for regulatory sandbox participation (e.g., Nigeria’s SEC).
2. User Acquisition
- Merchants: Offer zero-fee onboarding for first 6 months.
- Consumers: Referral bonuses (e.g., "Send 5, get5, get1 free").
- Diaspora: Target remittance-heavy corridors (US/UK → Africa) via WhatsApp/ Telegram bots.
3. Regulatory & Compliance
- Licensing: Secure EMI/PSP licenses in key markets.
- AML Tools: Deploy Tulu Compliance for fintech partners.
4. Marketing & Awareness
- Localized Campaigns:
- Nigeria: "Send Money Home for Free" (diaspora focus).
- Kenya: "Pay with Crypto at Your Local Shop" (merchant adoption).
- Influencers: Partner with African fintech educators (e.g., TechCabal).
Competitive Pricing
| SERVICE | TULUPAY FEE | COMPETITOR FEE |
|---|---|---|
| Cross-border remittance | 3% - 10% (Wise, PAPSS) | |
| Crypto-fiat swaps | 1% - 2% (Binance) | |
| Merchant payments | 2% - 3% (Flutterwave) |
Metrics for Success
1. 6-Month Goals:
- 500K active wallets.
- $50M monthly transaction volume.
- 10+bank/mobile money integrations.
2. 12-Month Goals:
- Expansion 5+ African markets
- CBDC pilot with a central bank
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